2025 INFINITI QX80
UI/UX Competitive Analysis
Product Marketing
Product Marketing
UI/UX Research & Design
UI/UX Research & Design
Competitive Analysis
Competitive Analysis
As a Product Marketing intern at Nissan INFINITI in the Summer of 2024, I was tasked with completing over a dozen projects, with my most exciting one focused on the all-new 2025 INFINITI QX80 and the user interface of its interior technologies.
With my background in UI/UX and human-centered design, I was able to assess the accessibility of newly-added features and craft a plan for improvement after competitive analysis, along with redesigning key interfaces to showcase UI/UX shifts within the car.