A Web3 loyalty program concept that seamlessly integrates NFTs into E.L.F. Beauty’s customer journey, making blockchain rewards accessible, engaging, and brand-aligned.

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The Future of Consumer Loyalty

We designed a concept for an NFT-based loyalty rewards program, reimagining how customers engage with the brand. The project explores how blockchain technology can create unique, collectible digital rewards while enhancing brand engagement and customer retention.

User-Centered Design Meets Web3

We crafted a mockup of the rewards app, ensuring an intuitive and visually engaging experience for users unfamiliar with blockchain technology. The interface seamlessly integrates NFT collection, beauty product perks, and exclusive brand experiences—keeping E.L.F.’s disruptive, innovative, and accessible identity at the forefront.

From Concept to Campaign

Beyond UI/UX design, we developed a comprehensive marketing campaign to support the program’s launch. This included branding strategies, promotional messaging, and engagement tactics to educate customers on the benefits of NFT-based rewards in a simple, digestible way.

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