Having co-founded Groundify in my freshman year of high school, I was immediately drawn to the creative tasks of entrepreneurship. Prior to leading a marketing team, I began my design journey through designing social media posts, developing our product labeling for candles we sold at stores and online, and designing our website on Wordpress. 

Our main goal was to showcase simplicity with our product design, as indicated by our mission of creating a circular economy. Our typography remained constant throughout our products as well as the general design, besides color choices that depended on each individual product.